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IPL - Indian Premier League/ Title sponsorship and Brand value

IPL(Indian Perimer League) most Professional Men's T20 Circket game. It is organised by 10  team based on ten(10) Cities of India our country. As like- Chennai, Mumbai,  Bangalore, Kolkata, Ahmedabad, Lucknow, Hyderabad, Punjab, Rajasthan and Delhi. 


Indian Premier League


Indian premier league
Ipl 

Countries

🇮🇳 India

Administrator

Board of Control for Cricket in India

Format

Twenty 20 ( T-20) 

Tournament format

Double round-robin and playoffs

Number of teams

10

Current champion of title team

Chennai Super Kings – 5th title

Most successful title winner teams

Mumbai Indians – 5 titles (5times)

Chennai Super Kings – 5 titles (5times)

Most runs

Virat Kohli – 7263

Most wickets 

Yuzvendra Chahal187 

TV

Star Sports 

Jio Cinema 

List of broadcasters


Tournament year 

2008,2009,2010,2011,2012,2013,2014,2015,2016,2017,2018,2019,2020,2021,2022,2023,............2024 coming soon. 




Indian Perimer League (IPL) is founded/created by Board of Control for Circket in India(BCCI) in 2007. IPL (Indian Premier League) tournament is held by BCCI in between March and May of the every year. But Due to covid-19 pandemic some lasts years IPL(Indian Premier League) tournament is held by BCCI In between September and November of the year. 

It is First time Played in year 2008. And first Title of IPL tournament was Rajasthan Royals. 



The IPL( Indian Premier League) tournament most participation in Indian cricket league (ICL) in the whole world. It is also first ranked in the world and IPL (Indian Premier league) is the greatest/biggest cricket league in the world.

 

In 2015, ranked 6th by  average participants among all the Spots league in the world. And The brand value of the IPL (Indian Premier League) in 2019 is 47,500 crore (US$6.3 billion).

In 2010, The IPL (Indian Premier League) tournament became the first sporting event in the world that be broadcasting live on YouTube channel.

Currently;

There have been fourteen seasons 16th  of the IPL(Indian Premier League) tournament. The current IPL (Indian Premier League) tournament title holders are the Chennai Super Kings in 2023, winning the 2023 season. The venue for the 2020 season was moved due to the COVID-19 pandemic and games were played in the UAE(United Arab Emirates). Chennai Super Kings have 5th Title of IPL tournament.

 

 

 

 

 Award Give in IPL Tournament 

 


Orange Cap

The Orange Cap is awarded to the top run-scorer in the IPL (Indian  Premier League) tournament during a season. It is an ongoing competition between best and best Batsman of the season with the leader wearing the cap throughout the tournament until the final game, with the eventual winner keeping the cap for the season.

 

 

Purple Cap

The Purple Cap is awarded to the top wicket-taker in the IPL (Indian Premier League) tournament during a season. It is an ongoing competition between best and best Bowler of the season with the leader wearing the cap throughout the tournament until the final game, with the eventual winner keeping the cap for the season.


 


Most Valuable Player

This is Award is awarded the top performance in all categories in IPL (Indian Premier League) Tournament.  

 The award was called the "Man of the tournament" till the 2012 season. The IPL introduced the Most Valuable Player rating system in 2013, the leader of which would be named the "Most Valuable Player" at the end of the season.


 

Fairplay Award

The Fair Play Award is given after each season to the team with the best record of fair play. The winner is decided on the basis of the points the umpires give to the teams. After each match, the two on-field umpires, and the third umpire, scores the top  performance of both the teams.

 

Emerging player award

The award was presented for the "best under-19 player" in 2008 and "best under-23 player" in 2009 and 2010, being called "Under-23 Success of the Tournament". In 2011 and 2012, the award was known as "Rising Star of the Year", while, in 2013, it was called "Best Young Player of the Season". Since 2014, the award has been called the Emerging Player of the Year. It is only awarded Young Player of the Season.

 

 

Most sixes award

This award is awarded the who most six in a season.The Maximum Sixes Award, currently known as Unacademy Let's Crack It Sixes Award for sponsorship reasons, is presented to the batsman who hits the most sixes in a season of the IPL.



The Title sponsorship Of IPL (Indian Premier League)


From 2008 to 2012,


The title sponsor was DLF, India's largest real estate developer, who had secured the rights with a bid of 200 crore (US$27 million) for five seasons of IPL (Indian Premier League) Tournament.

 

 

2012,

 After the conclusion of the 2012 IPL (Indian Premier League) Tournament season, PepsiCo bought the title sponsorship rights for 397 crore (US$53 million) for the subsequent five seasons. 

 


2015

However, the company terminated the deal in October 2015, two years before the expiry of the contract, reportedly due to the two-season IPL (Indian Premier League) Tournament suspension of Chennai and Rajasthan franchises from the Indian premier league. The BCCI then transferred the title sponsorship rights for the remaining two seasons of the contract to Chinese smartphone manufacturer Vivo for 200 crore (US$27 million). 

 


 

2017,


In June 2017, Vivo retained the rights for the next five seasons of IPL(Indian Premier League) Tournament (2018–2022) with a winning bid of 2,199 crore (US$290 million), in a deal more expensive than BarclaysPremier League title sponsorship contract between 2013 and 2016. On 4 August 2020, Vivo got out of the title sponsorship rights due to the ongoing military stand-off between India and China at the Line of Actual Control in July 2020. It was also reported that the withdrawal was a result of Vivo's market losses due to the ongoing COVID-19 situation and that it intended to return as the title sponsors for the following 3 years. 

 

Dream11 bagged the title sponsorship for the 2020 IPL for an amount of ₹222 crore.



Sponsor

Period

Sponsorship fee (per year)

DLF

2008–2012

40 crore (US$5.3 million)

Pepsi

2013–2015

79.4 crore (US$10.5 million)

Vivo

2016–2017

100 crore (US$13.3 million

Vivo

2018–2019

439.8 crore (US$58.4 million)

Dream11

2020

222 crore (US$29.5 million)

Vivo

2021

439.8 crore (US$58.4 million)

Tata

2022–2023

439.8 crore (US$58.4 million)

 

Brand value IPL

The tournament has grown rapidly in value over the years 2016–18, as seen in a series of jumps in value from one season to the next. The IPL as a whole was valued by financial experts at US$4.16 billion in 2016, but that number grew to $5.3 billion in 2017, and $6.13 billion in 2018. A report from Duff & Phelps said that one of the contributing factors in the rapid growth of the value of the Indian Premier League was signing a new television deal with Star India Private Limited, which engaged more viewers due to the fact that the IPL (Indian Premier League) tournament was transmitted to regional channels in 8 languages, rather than the previous deal, which saw the transmissions limited to sports networks with English language commentary. The report also stated that the game continued to recover from recent controversy, stating "This IPL (Indian Premier League) Tournament season has grabbed the eyeballs for all the right reasons with a relatively controversy free tournament, coupled with some scintillating on-field performances which have brought the spotlight back on the game.

According to another independent report conducted by Brand Finance, a London-based company, after the conclusion of the 2017 Indian Premier League, the IPL has seen its business value grow by 37% to an all-time high of $5.3 billion — crossing the five billion mark for the first time in a season. According to the director of the company: "Now in its 11th season, the Indian Premier League is here to stay. The league has delivered financially for the players, franchisees, sponsors and India as a whole, prompting a strong desire among a range of stakeholders to appropriately value it. To ensure continued development, management and team owners will have to explore innovative ways of engaging fans, clubs, and sponsors”.

 

 

Team

Brand value

Mumbai Indians

2,700 crore (US$358.6 million)

Chennai Super Kings

2,500 crore (US$332.0 million)

Kolkata Knight Riders

543 crore (US$72.1 million)

Royal Challengers Bangalore

536 crore (US$71.2 million)

Sunrises Hyderabad

442 crore (US$58.7 million)

Delhi Capitals

370 crore (US$49.1 million)

Punjab Kings

318 crore (US$42.2 million)

Rajasthan Royals

249 crore (US$33.1 million)

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